A series presented by Rochester Art Center in partnership with Larkin Hoffman and Limb Lab to highlight this unique community and its active transformation by business, creativity, and innovation.

Part 2 l Minnesota: Capital of the American North

Entrepreneur Eric Dayton wants Minnesota to shed its Midwest label and instead embrace its cold-weather qualities as the capital of the “North.” Learn how the new moniker was developed and the strategies and data that led to the brand as well as ideas about how to utilize it to advance your business model.

Born and raised in Minneapolis, Eric Dayton graduated from Williams College with a degree in English and later received his MBA from the Stanford Graduate School of Business. He was a member of Will Steger’s Arctic Transect 2004, a six-month, 2,000-mile dogsled expedition. Eric then worked for Target Corporation prior to starting his own company.

In 2011, Eric and his brother, Andrew, opened three businesses inside a historic warehouse building in the North Loop of Downtown Minneapolis. Since then, they have helped to transform the area into one of the city’s most dynamic neighborhoods. Their men’s clothing company, Askov Finlayson, has been recognized by Esquire and GQ as one of the ten best men’s stores in America. The brothers’ restaurant, The Bachelor Farmer, was named one of Bon Appetit’s top ten new restaurants in the country when it opened and Marvel Bar has twice been a James Beard national semifinalist for Outstanding Bar Program.

Eric is a trustee of the Minneapolis Institute of Art and a member of NRDC’s Midwest Council. He is also the co-founder and president of The Great Northern, an annual 10-day celebration of winter in Minnesota.

Moderator: Brian Childs/Larkin Hoffman

Panelist: Eric Dayton